News » small buisness

  • Been a While

    0 comments / Posted on by Tammie McClure

    I just realized that I haven't posted on my blog since October...not that anyone else noticed either. (I swear there is an echo.)  

    But I thought I should probably post something. We have some new products coming soon to the site. A lot of Harry Potter licensed tees along with several other new licensed and/or exclusive South of Memphis designs. 

    One thing you may have noticed is that we no longer offer certain styles of t-shirts we used to offer. The reason was because our supplier couldn't keep them in stock, didn't update inventory with us easily and started charging an exhorbant fee per month even if all you sold of their products was 1 a month. It cost you more than the cost of 5 shirts just to sell the 1 shirt and that just wasn't worth sticking with them. I loved their designs and color choices but I just can't justify the costs. 

    So, we have a few hundred less tees on the site now but we still offer quite a few products that I think customers will enjoy. 

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  • Economic slow down before election day

    0 comments / Posted on by Tammie McClure

    It should surprise me but I've become accustomed to the economic slow down shortly before Presidential election day. In several of my jobs over the years in retail especially I've noticed how the economy slows in the last weeks before election day and for a few weeks after. It becomes a time of uncertainty for buyers though should it be? It isn't as if the new President even takes office until January after all. 

    It isn't a revolution it is just basically a changing of the guard. Well, maybe this year could be revolutionary depending on who wins either way it will be different for America. The first female President in history or the first non-poliitician to win the Presidency in even my parents lifetimes. Either way, this doesn't mean the economy or life should stop and hold its breath. America will continue as always no matter who wins. So why the sudden slow down? Human nature I suppose. We all fear change even minor ones to some degree. 

    I talk about this because I am not only owner of South of Memphis but also work with a couple of other businesses and also have friends who are business owners. We have all experienced a slow down this month in orders and new projects if we mostly sell within the US. Now the business my husband works for has a global sales presence and it is overwhelmed with orders at the moment but not as many domestic as foreign. So they are doing great and that tells me that the U.S. election cycle is what is truly affecting the downturn in the smaller and local businesses I know.

    Hopefully with the Christmas season coming up this will change in November but October is looking to be a slim month for many small US businesses.

    Just keep plugging at it though, it'll swing back around. It always does. 

     

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  • Customer Retention in a Busy World

    0 comments / Posted on by Tammie McClure

    Trying to offer everything you can to your customers is costly and hard to do but if a customer has a good experience with you, they might come back. Customer retention in this fast paced world is hard to achieve, especially when competing against Amazon for example.

    The thing is, every little “extra” costs something. $5 a month here, $15 a month there, $20 a month for this great app. These add up on top of your hosting charges and maintenance contracts and advertising.

    The reason I use Shopify is because it is so user friendly and has these add on apps that make you look just as good if not better than the big dogs like Amazon. You might add a related product app that helps you customize your related products rather than the computer try to guess based on tags and keywords. This is one I'm hoping to add once we start generating more regular orders. Along with several other apps that will make both customer's lives easier and my own. 

    An al la carte shipping app is another on the wish list. One that lets you charge different rates for different things based on product not just weight. I have some custom made handbags that weigh about the same as some larger size sweatshirts but the problem is the handbags need a little more packaging. This costs a little more. Thus I need to buffer the weight or…have a separate options for their shipping alone.

    So, we small business owners get nickel and dimed to death but…it is worth it in the long run to have these additional options. It can help customers find what they want and can help us manage orders easier and avoid losing money on shipping that isn't quite perfectly figured. 

    My goal is to make South of Memphis the place to come to for gifts for friends and family but also gifts for yourself. A fun t-shirt that gets laughs and attention any time you wear it or a key ring featuring your favorite super hero. Something a little special to YOU, that doesn't break the bank and makes your life a little more fun. 

    Life can be difficult enough, having fun with life is the important part. 

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